Webinar : Mapping the pathway to impact

Webinar " Mapping the pathway to impact "

A webinar hosted by Professor Sharyn Rundle-Thiele,
Social Marketer and Behavioural Scientist, at Griffith University.

Join us on Thursday 27 March,
From 12:30 to 14:00 (online)

Register now >

Webinar: Learn how to show the value of your work

Impact is a term that is thrown around a lot. Impact can only occur if outcomes are achieved.

In this webinar, you will learn about impact mapping and explore the impact pathway, with practical insights on how to apply it to your work.

• Distinguish between inputs, activities, outputs, outcomes, and impacts.  
• Gain insights into how Sharyn and her team saved koala lives while generating return on investment for the Australian community.
• Understand how impact mapping supports reporting on social return on investment (SROI) and helps build monitoring systems to focus efforts on achieving real outcomes. As governments and funding agencies increasingly seek assurances on invested funds, understanding impact mapping becomes crucial.

Join us for a deep dive into impact measurement and learn how to align your efforts for meaningful change!

This event is organized in association with CERAG - Centre d'Etudes et de Recherche Appliquées à la Gestion, the Grenoble IAE - INP, UGA M2S Chair, the GIT - Marketing Social et changement comportemental of the Association Française du Marketing and the Institut du Marketing social. We are grateful to UGA for their financial support, which has made possible the invitation of Sharyn Rundle-Thiele.

Seminar: Striking the Right Balance: Maximizing Research Impact While Publishing Effectively

This event is organized as part of a research seminar and is structured in two parts:

• 12h30 - 14h00 : Webinar " Mapping the pathway to impact "
• 14h30 - 16h00 : Bridging practionners and academic demand by Sharyn Rundle-Thiele. Dialogue with Agnès Helme-Guizon (CERAG), Sarah-Louise Mitchell (Oxford Brookes Business School, UK) and Marie-Laure Mourre (Université Paris-Est Créteil & Institut du Marketing Social). How do we reconcile the field roots of social marketing with the theoretical and methodological requirements of the leading journals, the needs of partners who fund research and want to have an impact on stakeholders, and the demands of publication? Drawing on their own experiences, Sharyn Rundle Thiele and other speakers will shed light on this issue commonly faced by marketing researchers (view more). This second part is aimed at researchers but is still open to everyone (register here).

The entire seminar day can be accessed via videoconference. However, we strongly recommend that you attend in person to take full advantage of the presence of Sharyn Rundle-Thiele.