Enseignement
- Fondamentaux du Marketing / marketing fundamentals
- Marketing des services
- Etudes marketing / marketing research
- Statistiques et analyses de données / data analysis
- Assortiments et choix des consommateurs
- Grande distribution, e-commerce
Activités / CV
Diplômes
- Habilitation à diriger des recherches, Sciences de gestion, Marketing, Vente, Institut de Management de Bretagne Sud (2022)
- Doctorat, Sciences de gestion, Marketing, Vente, Université de Montpellier (2012)
Informations complémentaires
Article dans des revues à comité de lecture
- MEJIA, V. (2025). Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety. Journal of the Academy of Marketing Science, 53(4), pp. 1230-1259.
- AURIER, P. et MEJIA, V. (2021). The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods. Journal of the Academy of Marketing Science, 49(6), pp. 1244-1266.
- MEJIA, V., AURIER, P. et HUAMAN-RAMIREZ, R. (2021). Disentangling the respective impacts of assortment size and alignability on perceived assortment variety. Journal of Retailing and Consumer Services, 59, pp. 102386.
- AURIER, P. et MEJIA, V. (2020). The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products. Journal of Business Research, 117, pp. 163-175.