Master 2 Research and Data Intelligence in Marketing (Le Quanti)

Summary

The Master 2 R&DIM (Research and Data Intelligence in Marketing), formerly known as "Le Quanti" has been created in 1986 and is a flagship programme of Grenoble. This program enjoys a strong reputation and a very good image among professionals.

A word from the Teaching Team

The program is for those who want to understand marketing research, from A to Z. 

Objectives

This program aims to train specialists in all aspects of marketing research (fundamentals, methods, analysis), quickly able to work in all jobs in marketing research sector. 

Specificities

Program Highlights

• Our program is ranked among the best Masters in Marketing and Opinion Studies in France (Eduniversal top 5 in 2025). 
• The teaching team includes academics in marketing, consumer behaviour and research method, and practitioners from research institutes and large companies.
• Internship opportunities in the major research institutes (IPSOS, KANTAR, etc.).
• Curriculum taught entirely in English to a multicultural and international group.

It offers two options Professional Track / Research Track :

• The Professional Track is aimed  at students who wish to acquire the skills, knowledge and experience specific to the marketing research sectore.
• The Research Track is aimed at those who wish to start a doctorate and pursue an academic career. The first semester is common to both profiles. The second semester is then organised into a professional and a research track.

Entry requirements

Students with four years of higher education and 240 valid ECTS credits, preferably with a basic training in marketing/management (master 1, business schools, management schools, etc.), are allowed to apply. The “Research and Data Intelligence in Marketing” program is also open to students with very different profiles (engineering schools, agronomy, medical studies, political studies, psychology, sociology, applied foreign languages, etc.) provided that they show a strong interest and motivation for marketing research.
As the program is taught entirely in English, alongside with French students, international students are very much welcome.

Admission Process :

• Examination of the application file
• Admission interview (online)

Program

Expected learning outcomes

At the end of the year, students will be able to:

• Design a marketing research project
• Implement a marketing and brand research project
• Act as a responsible and innovative project manager (professional track)
• Ensuring scientific and technological monitoring on an international scale (research track)

Employment Statistics

• Net employment rate at 6 months: 80%;
• Average job search duration: less than one month;
• Average annual salary (excluding bonuses): €34,354 (CGE 2025 survey on 2024 graduates)

Careers

Graduates of this programme work in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, Nielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L'Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).

Professional Track

• Qualitative and quantative market researcher
• Product and brand manager

• Academic carreer (universities, business schools)
• Opportunities for doing a Ph.D

Testimonials

"[...] J’ai par la suite décidé d’intégrer Grenoble IAE car les enseignements proposés dans le cadre du Master Marketing, Ventes semblaient être pour moi le moyen d’approfondir mes connaissances en marketing, tout en me spécialisant, en seconde année, dans un domaine précis. [...]"

Elise Testard-Baixe, Chargée d'études quanti senior

Read Elise'testimonial (in French) >