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Master 2 Research and Data Intelligence in Marketing (Le Quanti)
Master 2 Advanced Research in Management of Information System
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Master 2 Applied Corporate Manager
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Grenoble IAE - INP is the Graduate School of Management of the Université Grenoble Alpes.
About Grenoble IAE - INP
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Bachelor in Management
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Master 2 Research and Data Intelligence in Marketing (Le Quanti)
Master 2 Advanced Research in Management of Information System
Master 2 Advances in Finance and Accounting
Master 2 Applied Corporate Manager
Programs in French
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MSc in Marketing - Grenoble Campus - Semester 7
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Programs
Curriculum
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MSc in Marketing - Grenoble Campus
→ Semester 7
Courses and group of courses name
ECTS
hours per student
60.0
240.9
30.0
240.9
Analyse et stratégie marketing
9.0
63.0
Comportement du consommateur : fondamentaux et nouvelles tendances - JJMK7M17
3.0
21.0
Introduction à la recherche en marketing - JJMK7M18
3.0
21.0
Data management et statistiques pour le marketing - JJMK7M19
3.0
21.0
Pratiques et métiers du marketing
10.0
72.0
Management des produits, des marques et innovation - JJMK7M27
2.5
18.0
Etudes et prise de décision marketing - JJMK7M28
2.5
18.0
Communication marketing et digitale - JJMK7M29
2.5
18.0
Marketing digital - JJMK7M2A
2.5
18.0
Gestion et compétences transversales
8.5
87.9
Psychologie sociale et cognitive - JJMK7M32
2.0
24.0
English: Business & Society - JJMK7M36
2.5
21.0
(choice of 2 child elements)
4.0
42.9
Ouverture aux sciences de gestion - JJMK7M33
2.0
21.0
Marketing management - JJMK7M34
2.0
21.0
Mindfulness - JJMK7M35
2.0
21.0
Analyse des coûts et contrôle de gestion - JJMK7M37
2.0
21.0
- JJMK7M38
2.0
21.0
Sociologie - JJX7TM10
2.0
21.0
LV2 - JJX7VM00
2.0
24.0
Entrepreneuriat et innovation
2.5
18.0
Méthode de créativité - JJX7EM54
2.5
0.0
Update - 07/11/2025
https://iae.grenoble-inp.fr/en/our-programs/msc-in-marketing-grenoble-campus-semester-7