IAE_FORMATIONS

Master Marketing - M2 LE QUANTI - Semestre 10

Intitulés des modules/matières ECTS Volume horaire
Master 2 parcours Le Quanti: Research and Data Intelligence for Marketing 60.0 132.0
Semestre 10 Choix Parcours Professionnel ou Recherche M2 Le Quanti (choisir 1 fils) 30.0 132.0
Semester 10 - Professionnal Track M2 Le Quanti 30.0 168.0
Market Research for Business 10.0 84.0
Market Research for Business Plans - JJLQXM10 2.5 0.0
Advances in Market Research Practice - JJLQXM11 2.5 0.0
Market Research for Operational Decisions - JJLQXM12 5.0 0.0
Skills for Market Research 5.0 42.0
Advances in Big Data and Artificial Intelligence - JJLQXM22 2.0 0.0
Project Management for Marketing Consulting - JJLQXM23 3.0 0.0
Written and Oral Academic Skills 9.0 6.0
Thesis and Defense - JJLQXM30 7.0 0.0
Grand Oral - JJLQXM31 2.0 0.0
Research-based Profesionnal Market Research Practice 6.0 36.0
Choix Matière optionnelle UE 8b M2 Le Quanti (choisir 1 fils) 4.0 18.0
Persuasive, Social and Societal Communication - JJLQXM51 4.0 0.0
Responsible Consumption - JJLQXM52 4.0 0.0
Digital Marketing and Connected Consumers - JJLQXM53 4.0 0.0
Innovation and Business Marketing - JJLQXM55 4.0 0.0
Choix Research Seminar - Research based Prof Market research practice (choisir 1 fils) 2.0 18.0
Research Seminar in Persuasive, Social and Societal Communication - JJLQXM62 2.0 0.0
Research Seminar in Responsible Consumption - JJLQXM63 2.0 0.0
Research Seminar in Digital Marketing and Connected Consumers - JJLQXM64 2.0 0.0
Research seminar in Innovation and Business Marketing - JJLQXM66 2.0 0.0
Semester 10 Research Track M2 Le Quanti 30.0 96.0
Advances in Consumer and Marketing Research 12.0 54.0
Persuasive, Social and Societal Communication - JJLQXM51 4.0 0.0
Responsible Consumption - JJLQXM52 4.0 0.0
Digital Marketing and Connected Consumers - JJLQXM53 4.0 0.0
Communication Skills 2.0 3.0
Grand Oral - JJLQXM31 2.0 0.0
Research Thesis 10.0 3.0
Thesis - JJLQXM60 9.0 0.0
Defense - JJLQXM61 1.0 3.0
Soft Skills and Research in Marketing 6.0 36.0
Advances in Big Data and Artificial Intelligence - JJLQXM22 2.0 0.0
Innovation and Business Marketing - JJLQXM55 4.0 0.0