MSc in Marketing - Grenoble Campus - Semester 9

Curriculum->MSc in Marketing - Grenoble Campus->Semester 9
Courses and group of courses nameECTShours per student
60.0252.0
30.0252.0
Methodological Foundations of Marketing Research 10.084.0
Quantitative Data Collection and Analysis - JJLQ9M105.00.0
Qualtitative Data Collection and Analysis - JJLQ9M115.00.0
The Marketing Research Toolbox 10.084.0
Social Media Listening, Text Mining and Data Visualization - JJLQ9M202.50.0
Introduction to Scientific Research - JJLQ9M212.50.0
Programming for Big Data: a Primer - JJLQ9M222.50.0
Anthropological Approach to Field Research - JJLQ9M232.50.0
Tools and Skills for Relationship Management in Marketing Research 5.042.0
Managing a Market Research Project: from Genesis to Customer Insights - JJLQ9M302.50.0
(choice of 1 child element)2.521.0
The Life Design Challenge - JJMI9M312.50.0
Sport IAE - JJMI9M322.50.0
Entrepreneurship and innovation 5.042.0
Innovation, Design Thinking and Creativity Methods - JJLQ9M402.50.0
Leadership Skills - JJLQ9M422.50.0
Courses and group of courses nameECTShours per student
60.0273.0
30.0273.0
Concevoir une stratégie de marketing digital 11.591.0
Transformation digitale et business models - JJMD9M113.00.0
- JJMD9M143.00.0
- JJMD9M153.00.0
- JJMD9M162.50.0
Mettre en œuvre une stratégie de marketing digital 7.577.0
Stratégies de référencement - JJMD9M204.00.0
Design et User eXperience (Ux) - JJMD9M221.50.0
Gestion et automatisation de la relation client - JJMD9M232.00.0
Mesurer l'efficacité de la stratégie de marketing digital 6.056.0
Webanalytics et mesure de performance - JJMD9M302.50.0
Data, IA et E-business intelligence - JJMD9M322.00.0
- JJMD9M331.50.0
Entrepreneuriat et innovation 5.049.0
Conception, optimisation et pilotage d'un site Web - JJMD9M432.50.0
- JJMD9M442.50.0
Courses and group of courses nameECTShours per student
60.0273.0
30.0273.0
Concevoir une stratégie de marketing digital 11.591.0
Transformation digitale et business models - JJMD9M113.00.0
- JJMD9M143.00.0
- JJMD9M153.00.0
- JJMD9M162.50.0
Mettre en œuvre une stratégie de marketing digital 7.577.0
Stratégies de référencement - JJMD9M204.00.0
Design et User eXperience (Ux) - JJMD9M221.50.0
Gestion et automatisation de la relation client - JJMD9M232.00.0
Mesurer l'efficacité de la stratégie de marketing digital 6.056.0
Webanalytics et mesure de performance - JJMD9M302.50.0
Data, IA et E-business intelligence - JJMD9M322.00.0
- JJMD9M331.50.0
Entrepreneuriat et innovation 5.049.0
Conception, optimisation et pilotage d'un site Web - JJMD9M432.50.0
- JJMD9M442.50.0
Courses and group of courses nameECTShours per student
60.0288.0
30.0288.0
Outils d'analyse des marques 10.078.0
Branding Market Research - JJMI9M102.50.0
Analyse chiffrée des données de panels - JJMI9M112.50.0
Ergonomie et visibilité E-commerce - JJMI9M122.50.0
New Qualitative Approaches in Branding - JJMI9M132.53.0
Management de la marque 10.078.0
Management de la marque de luxe - JJMI9M202.50.0
Management sectoriel des marques - JJMI9M212.50.0
Relationship Branding - JJMI9M222.50.0
Stratégie digitale - JJMI9M242.50.0
Développement personnel 5.084.0
Jeu de simulation - JJMI9M302.50.0
2.563.0
The Life Design Challenge - JJMI9M312.50.0
Sport IAE - JJMI9M322.50.0
Philosophie politique - JJX7TM122.521.0
Entrepreneuriat et innovation 5.048.0
Marketing 3.0. Nouveaux couples produits x marques - JJMI9M405.00.0