IAE_FORMATIONS

Master Marketing - M2 LE QUANTI - Semestre 9

Intitulés des modules/matières ECTS Volume horaire
Master 2 parcours Le Quanti: Research and Data Intelligence for Marketing 60.0 252.0
Semestre 9 M2 Le Quanti: Research and Data Intelligence for Marketing 30.0 252.0
Methodological Foundations of Marketing Research 10.0 84.0
Quantitative Data Collection and Analysis - JJLQ9M10 5.0 0.0
Qualtitative Data Collection and Analysis - JJLQ9M11 5.0 0.0
The Marketing Research Toolbox 10.0 84.0
Social Media Listening, Text Mining and Data Visualization - JJLQ9M20 2.5 0.0
Introduction to Scientific Research - JJLQ9M21 2.5 0.0
Programming for Big Data: a Primer - JJLQ9M22 2.5 0.0
Anthropological Approach to Field Research - JJLQ9M23 2.5 0.0
Tools and Skills for Relationship Management in Marketing Research 5.0 42.0
Managing a Market Research Project: from Genesis to Customer Insights - JJLQ9M30 2.5 0.0
Choix UE3 M2 Quanti (choisir 1 fils) 2.5 21.0
The Life Design Challenge - JJMI9M31 2.5 0.0
Sport IAE - JJMI9M32 2.5 0.0
Entrepreneurship and innovation 5.0 42.0
Innovation, Design Thinking and Creativity Methods - JJLQ9M40 2.5 0.0
Leadership Skills - JJLQ9M42 2.5 0.0